Salesforce Commerce Cloud Static + Dynamic Redirect Mapping Template

What is Static & Dynamic Mapping?

Static and Dynamic Mapping are portals within Salesforce Commerce Cloud that allow users to redirect URLs en masse and programmatically.

What are Redirects?

Redirects are crucial in SEO as they tell both users and search engines a great deal of information. They’re able to keep the user experience flowing without interruption and able to pass on search authority to another location once a page has moved or expired; impacting how your webpages perform.

Why Static & Dynamic Mapping can be a hurdle?

Both redirect portals require a familiarity with syntax unique to Commerce Cloud. What's more, the responsibility of building redirects falls on either a brand team or SEO team unfamiliar with the process. As such, creating redirects en masse, efficiently, and accurately become difficult.

What is the "SFCC Static + Dynamic Mapping" Template?

The template that I've put together stems from my work on +200 Commerce Cloud migration projects. It is an Excel spreadsheet that is intuitive, user-friendly, and efficient. The goal of the Static + Dynamic Mapping spreadsheet was to ease the workflow around building redirects in SFCC. What's more, it includes the added benefits,

• Seamless mapping experience; from including URLs you want to redirect through to assigning their ideal location
• Eases the QA process by including columns you can copy and paste into your crawler to ensure your redirects are working
• Aggregates redirect values with accurate formulas, which you can copy and paste into the Static and Dynamic Mapping portals