SEO Priority Matrix

Effectively communicate your SEO Priorities

Download this ready-to-edit PowerPoint slide and begin to translate your recommendations using a priority matrix.

This view has made my complex recommendations more digestible, timelines more apparent, and SEO more manageable.

Why priorities matter?

As an organization assesses its competitive positioning, they must identify areas that require attention and action.

But there is always limited resources - time, personnel, and capital.

Prioritizations for SEO recommendation help denote which tactics have a greater impact on organic search and where resources can be diverted to.

Where SEOers fall short.

Unfortunately, in SEO, there are consultants and tools that generate SEO issues.

This has led to the mindset that all that's needed is a list of recommendations and it should be ready to implement.

But it does not reflect a realistic, strategic direction.

Communicating Impact vs. Effort

One of the most effective ways I've seen SEO recommendations come to reality is pinning impact vs. effort.

That is, what's the impact of each recommendation vs. the level of effort / resources required?

This is best realized through a priority matrix that is simple, straight-forward, and aesthetically pleasing.